Why every small business needs a website.
A growing amount of company profits come from their websites. As such, every small business needs a great website to ensure it captures those profits and leverages site visitors into loyal customers. Most small business owners have little experience with website design and maintenance and struggle finding time for Internet tasks. If you are planning on a website, here are some useful business website tips.
Northampton Marketing helps UK small businesses learn to make small but meaningful improvements to websites, increase visitors and sales, and how websites function for customers and companies. We help small companies make the most of inexpensive marketing and networking to grow their business and customer base. Site owners also learn about the UK and EU legal responsibilities of online marketing and find ways to ensure business success with targeted Internet marketing.
Round the clock availability
Small businesses with effective websites attract customers and sales around the clock. Keeping the content of the website accurate and up-to-date helps customers get information about the products and services they want whenever they want it. Make sure to review website content at least quarterly. Update any product, location or other information as needed and make sure the site is working properly. Customers avoid websites that crash often or that provide inaccurate results.
Small business customers use internet shopping to avoid the hassles of driving, parking, searching for products and trying to get answers from salespeople. They visit websites at their own convenience and in privacy. A well-designed website gives them quick, accurate answers without the distractions of a bricks-and-mortar store.
Keep the convenience factor high on your small business website by making sure pages, images and text load quickly even on mobile devices. A study found that 83 percent of web shoppers have negative feelings about companies or brands with slow loading sites. Furthermore, slow load times lower the site’s rankings in search engines, making the site harder for shoppers to find.
Improved Sales Performance
Business websites allow entrepreneurs to evaluate which sales approaches work best with their customers. Website shoppers are looking for answers and products. Good online stores provide excellent answers to frequently asked questions (FAQs). A good FAQs page lets customers find their targets quickly and easily, enhancing visitor satisfaction with your business and customer service.
Site analytics allow web masters to see who visited, where on the site they travelled, customer buying habits, search key words used to arrive at the site, and more. By combining analytics and answers over time your business website builds a targeted marketing approach that maximises customer retention.
Improved Satisfaction and Perceived Value
Convenience, excellent answers and references, customer service and user-friendly website features combine to give customers better satisfaction with your small business. Add value to your site with tips, advice and content relevant to the general interests of your target clientele. These features entertain and inform customers while keeping your business and brand forefront in their memories.
Keep your business site simple, with easy navigation and clear menus. Maintain a frequent site maintenance program that clears buggy apps and customer-experience snags that frustrate clients. Small business website customers feel they have received better value and better customer service with sites that work on demand as promised.
Cost-Effective and Flexible Advertising
Internet web space is cheaper and more accessible than print advertising. Your online company information and product offerings can be updated on-demand and reach a much wider audience than print or television advertising alone. Consider including directions to the business website for customers seeking additional information or convenient shopping. Once people have visited your site, they are more likely to purchase services and products.
Check out our article that shows how Internet Advertising can work on most websites, you might be surprised at how cost effective it is.
Websites have many tools at their disposal to find what customers like and want, how they perceive your business and how the business can improve products and services. Features on a small business website might include surveys or visitor polls as well as opportunities for feedback. Combining this information with website analytics regarding site traffic, referral sources and more allows even sole proprietorship’s insight into their business on a par with much larger companies.
Growth and Market Expansion
Customising your small business website and marketing platform lets you open doors for customers without regard to geography. Smart entrepreneurs also steer potential investors to the site to learn more about the business and its achievements. The website represents your company and products and offers visitors information they need.
Many small businesses join local online directories featuring similar businesses or businesses located in a selected area. Potential customers use these directories much like paper telephone directories when searching for services or products. Joining a local directory such as the Northampton Business Directory is free, and most directories help small businesses design quality listings that attract customers.
Businesses with great websites show potential customers how the business is trustworthy. Customers often use websites to research purchases and determine which suppliers and brands are credible. Viral marketing, where your clients spread positive messages by word-of-mouth and social media channels, lets your small business gain free advertising and marketing. As the business becomes better known online, more customers feel confident about patronising the company.
Promote Store Premises
Quality, high functioning business websites offer customers what they need to find for visiting bricks-and-mortar stores in the community. A quality local directory listing may feature a map and directions to the store along with hours of operation, contact information and special promotions. Advertising promotions on the website encourage visitors to visit the store in person.
Websites are flexible and your Webmaster can update information quickly or even add short-term in-store or online discounts to customers. Rather than wait for the next paper telephone directory to be published, your small business customers have up-to-date information readily available all the time.
Keep your small business website running well with the help of an experienced web professional. This small investment pays off in positive customer experiences and increased sales. Just as you invest heavily in your bricks-and-mortar store front and brand image, e-commerce sites provide similar quality online experiences. Keep the brand perception consistent between the online content and the physical business.
Competitive modern small businesses keep their internet and mobile websites optimised for user engagement and seamless online user experiences.
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