Northampton Marketing UK
The Northampton Marketing services are designed to maintain, enhance and promote your business. Our services are uniquely tailored to your business requirements by an expert webmaster who will initially evaluate your website, making sure that it is optimised and functions in a way that will place you in the most competitive position.
Northampton Marketing services include:
A complete review and evaluation of your website and report on its overall performance; this review will form the basis of your unique online marketing plan. Consider this an audit, not of your finances but of one of the most important assets a modern company owns – its website and online presence.
Broken Links – where someone is searching for something on Google, or other major search engine, related to your business or for a particular page on your website and an error appears instead of the page; result lost business.
Large or not available images – a major problem for most websites
Slow page loading times – you will lose customers quickly if the site takes too long to load.
Poor hosting company – we work with a market leader with very competitive pricing
Website Analytics – know what your visitors see and do.
We’ll fix these errors.
Most companies suffer from spam emails, it wastes a lot of time within the company and possibly a really important email is deleted accidentally. There are many simple steps and solutions. Publishing an email address on a site will be loved by the spammers, 40% of companies use the info@ or sales@ as the main business email address. We can help reduce spam by configuring email accounts correctly. We can also operate and manage your emails for you.
Search engines love changes in website content particularly Google which looks for what it refers to as “fresh content”. This could be a new blog post; it could be a new page or a page that you have changed in some way. Rather than submit each individual page, it’s a good idea to submit your sitemaps (12 types) regularly to major search engines so that all the changes are recognised and indexed accordingly. We will remember to do this whereas you might not!
Regular Blog posts
Regular interesting and engaging blog posts are one of the most effective ways to get your website to the top of Google. Search engines love new information and regular visitors to your website will enjoy reading about what is happening in your business. Again, these posts must be keyword/key phrase optimised and Northampton Marketing can help with as much or as little of this task as you require. We can write the posts for you or just optimise your own posts.
Opening relevant social media accounts and keeping them updated daily can be a task that most business owners cannot find the time for. It is time consuming and takes commitment. The Northampton Marketing team will ensure that all your social media accounts are regularly updated with your news and products. We’ll build your followers and engage them in social, sales oriented interaction.
keywords or phrases are what potential visitors to your website place in search engines to find what they are looking for.
So if you are a locksmith in London you might consider this would be the best phrase to describe your service on your website and to a certain extent it is. However, London is a big metropolis so it might be better to optimise for “Locksmith” following by your local area such as “Locksmith in Dulwich” or “Locksmith in East London”.
Keywords and phrases on web pages are also searched by search engines so that they know how to index your pages. Some people make the mistake of littering their pages with repetitious keywords and phrases. If you do this you will be penalised by search engines, so including “Electrician in London” 20 times in a web page of 500 words will not endear you to search engines and they will very likely ignore your page completely.
Our team can optimise the existing content on your web pages perfectly or even rewrite your content if required.
Search engines often use these snippets of information, which should be no longer than 160 characters, to describe what a web page is about and they do appear in search results. Meta descriptions have to be keyword optimised in the same way that web pages do. Many website owners don’t have a clue what Meta descriptions are, much less how to enter them so this is why Northampton Marketing offers a Meta description creation and optimisation service called Search Engine Optimisation (SEO).
The above 6 services are mainly concerned with ensuring that your website reaches the first page of Google and other major search engines in the fastest possible time. For a brand new website, this can take at least three months to achieve. For an older website the time can be shorter. These services will obviously help you make sales too, because on the law of averages if you are higher in Google search results more people will visit your website.
If you have an older website, today’s discerning online shoppers will expect a mobile friendly website with the ability to find what they want quickly, make a couple of clicks and checkout. We can give your website a makeover. As retailers know, window dressing is essential and needs to change often – there is no difference when it comes to a website.
These are our main services but if you want something specific that you don’t see here let us know.
Contact us today to discuss your requirements. Our advice is free so take advantage of it!