How to create a business website.
There are a number of steps necessary before a website can be created and shown on-line. How do I create a website for my business is one of a number of common questions, and this article explains in detail what steps are necessary to ensure a successful business website. As every company is unique and has specific goals, targets and budget, please use this guide to get you well on your way, and remember, Northampton Marketing has the knowledge and experience to help you.
Your business maybe new or have traded for a number of years, but using the Internet to grow and expand a business is different from traditional marketing, ( yes, the Internet is your marketing platform) First to consider is your brand name. If this is a new company there will be little or no brand recognition.
Here is the chance to take advantage of the type of searches people in a local area or nationally search for. There are a number of free and paid tools available to analyse search topics. An established company will normally go with the company name. There are a number of TLD’s (Top Level Domains) the most common is the .com and .org. For UK businesses, .co.uk and the new .uk domain URL (Uniform Resource Locater) are normal.
So you have a name you like, but is it available? Here the services of a domain name registrar are required, there are many available, a search can produce a large number to choose from. With their on-line help, a domain name and url can be purchased for a few £’s per year.
Hosting a Business Website
Once you have a register domain name the next step is to find a company to host your new business website. There are many to choose from.
We like this but if selecting another company, make certain they will offer the facilities shown under “Website Design”. You may not understand the terminology, but over a few weeks things will become clearer. This site and millions of others are built using WordPress, which is a free website platform with many opportunities.
The area with an almost unlimited choice. A professional website design company, family or a friend, free websites, templates WordPress, Joomla, where to start? If the business plans on maintaining the website it is important that no specialised software is used to create the site. Otherwise you will always have ask the designer to make changes or purchase and learn the software yourself.
A reliable recommendation is to use the free WordPress platform, which this website uses. An advantage is that there are many free templates for first time users, or a more advance Theme can be purchased. Using WordPress as the hosting platform means that the hosting company must provide certain services Make certain before purchasing a hosting package they confirm WordPress will work and you have cPanel installed.
Early Marketing steps
Google is the leading search engine, with Bing an important second, and it is important that Google knows of your new business website and that you can understand how visitors find your site, how many visit, where from, and which pages have the most viewers.
If all this information does not help, but you still want to get a site up and running, let Northampton Marketing help, it’s not expensive and you are in control every step of the way.
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