Welcome to Northampton Online Marketing
Do you have a website that isn’t attracting as many visitors as you would like? Are your online sales lower than you would expect? Don’t worry, you are not alone – a staggering 90% of all online businesses fail within the first 4 months of being launched mainly due to one popular misconception. Many people believe that having an attractive website created by a web designer is all they need to be successful online.
The clue is in the name – web designers do exactly as the name suggests. They design and develop websites. What they don’t do is attend to all the things necessary to ensure the website has the best possible chance of appearing on the first page of Google and other major search engines.
- Maintain and support your existing website.
- Build interest and grow your business.
- Suggest and implement solutions.
- Use our experience and knowledge to help you.
We maximise the online sales potential of your website
There’s little point in winning an award for the best designed website in the world if no one can find it. At Northampton Marketing we review your website and identify the issues that are standing In the way of your success. Considering that online sales in the UK alone topped £91 billion in 2013 and are likely to increase by 17% this year there is absolutely no reason why your business should not take its fair share of that revenue.
What is search engine optimisation?
SEO is an expression that can strike fear into the hearts of many business owners not least because of the perceived cost and complication that surrounds it. SEO is not rocket science and it doesn’t need to cost a fortune. In simple terms search engine optimisation means optimising all aspects of your website to ensure Google and other major search engines can find it. The most cost effective way of achieving the online presence your business needs is to employ the services of a Webmaster. There are many companies providing Marketing, Web Design and SEO services, but they are not Webmasters.
What is a Webmaster?
Most people have no idea what a Webmaster is but there’s nothing mysterious about the profession. Webmasters are responsible for maintaining, enhancing and promoting a business website, under agreed terms and within a budget. The Webmaster does not have to be employed by the business and in most cases is freelance or a consultant, working as a Virtual Webmaster.
Some website owners may have designed and built their own website, but often don’t have the time to make updates and changes; or the expertise required for Internet promotion and online marketing. Others find the black curtain coming down at the mere mention of Meta descriptions, site map submission, broken links and keywords; indeed online marketing in general.
A Webmaster is highly cost effective and every company should use one. For often only a few hours per month, the results are both measurable and significant.
Your website is the most valuable asset your business owns and with online shoppers become more discerning by the minute, can you afford not to have a Webmaster on your side improving your bottom line and ensuring you stand out among your competitors?
Call us today for an informal chat about what we can do to improve your online marketing and sales. More information on our services here